The leading legaltech provider of definitive reference materials for lawyers, barristers, and judges

The client already provides the definitive reference materials, SaaS and calculations used by legal professionals in a specific area of law. They were launching a new digital content platform to transition their content into a fully interactive, cross-device online experience featuring better search, highlighting, and syncing.

The client is a global D2C book publisher.

The challenges were:

1. How to raise average revenue per order

2. How to identify high-margin product development opportunities in personalised or customisable propositions which could be instrumental in increasing average revenue per order

3. Identifying opportunities to improve the rate of return/repeat transactions.