Leading PC backup software company for enterprise, business, OEMs and home users

Written By Robin Landy

The client provides mission-critical backup software to many large and well-known enterprises, plus OEMs, businesses and home users. The solution is exceptionally robust and performant, enabling operational continuity in the most challenging circumstances including air-gapped PCs, large PC deployments, industrial & manufacturing applications, and obsolete operating systems.

Highlights

Working with the leadership team:

  • Developed pricing and packaging for new recurring revenue subscription plans, segmented for each customer type, including businesses, OEMs and home users.

  • Developed detailed plans for incentivising and transitioning existing customers off perpetual licenses and onto subscriptions

  • Developed pricing and packaging for a new Long Term Support Channel (LTSC) proposition

  • Developed pricing and packaging for a new perpetual license proposition for the small minority of customers for whom it remains appropriate

  • Advised on how to communicate pricing and proposition changes to new and existing customers

Robin Landy
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