The client is a global technology company which creates end-to-end internal radio communication systems. This includes designing a full suite of hardware devices and developing software & software-enabled services to be used on and with their hardware. They are used primarily by large enterprises and medium-sized businesses for colleague-to-colleague and device-to-colleague communication. Their hardware + software solutions are deployed across tens of thousands of locations and throughout the estates of large enterprises in UK, US & EU.

The client's solutions are used by most large & many medium-sized game studios and publishers. They enable game studios to gather real player insights at scale, to answer questions like how fun a game is, what players think about new DLC, the extent to which the controls are intuitive, and whether player onboarding is working as expected.

I was asked to undertake a top-to-bottom review of their pricing structure for enterprise and midmarket customers, and make actionable, specific recommendations on how to improve or replace it.

SaaS which increases the efficiency & efficacy of online advertising campaigns, while enabling more granular attribution and conversion tracking.

The client provides mission-critical backup software to many large and well-known enterprises, plus OEMs, businesses and home users. The solution is exceptionally robust and performant, enabling operational continuity in the most challenging circumstances including air-gapped PCs, large PC deployments, industrial & manufacturing applications, and obsolete operating systems.