The leading LegalTech SaaS for family law

Highlights

The client’s cloud-based SaaS solution for family lawyers is comfortably the most advanced and most-used method of drafting & managing divorce, financial and child custody forms and orders. It is used in hundreds of law firms, including many of the Legal 500 top tier firms.

During multiple engagements I:

• Developed new tiered pricing scheme for the primary SaaS proposition

• Designed and implemented customer development process with the objective of understanding customer priorities and willingness to pay for the upgraded proposition

  • Used customer development interview questions, force-ranking and Van Westendorp Price Sensitivity Meter

  • Identified features & benefits most valued by users

• Introduced various revenue optimisation techniques

• Identified broad & deep customer need for a specific, high value, discrete piece of functionality which was not previously roadmapped. Recommended pricing for this

• Recommended various improvements to sales and marketing

• Identified the need for a Customer Success program

• Planned the implementation of a new analytics solutions and wrote the tracking plan