Performance marketing optimisation SaaS

Highlights

• Initially focused on defining the pricing for a new SaaS from an established company, but then…

• …while analysing sample datasets and pre-launch customer development feedback, I identified fundamental problems with the product, the commercial model and the addressable market

• I defined the problems as insoluble and recommended that development should stop at v1.0

• Accurately forecasted the product would fail to achieve even worst-case-scenario internal revenue projections