Cross-device, multi-platform SaaS/ERP for inventory management, process automation & error elimination at manufacturers and distributors

Written By Robin Landy
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Highlights

  • Redesigned pricing structure from scratch, successfully implementing multi-tier SaaS pricing with value metrics and feature stepping; focused on ACV of >£12,000 per customer

  • Undertook customer development program with the objective of segmenting customers based on needs, requirements and willingness to pay

  • Refined the pricing proposition around the needs of SMBs

  • Defined & implemented strategy for moving legacy customers from perpetual licenses to annually billed SaaS

  • Defined value proposition for new prospects by focusing on the ROI delivered by automation, operational streamlining and error elimination

  • Defined and executed new customer acquisition and channel strategy, including expansion into United States

  • Helped to close first US-based customers

Robin Landy
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