A venture-backed multi-award-winning childcare marketplace, which has delivered millions of hours of childcare and is rated 5-stars on TrustPilot.
Highlights
The client is a venture-backed multi award-winning childcare marketplace which has delivered millions of hours of childcare and is rated 5-stars on TrustPilot. They moderate carer profiles, insure sits and mediate transactions, while providing flexible work options for sitters & nannies, and convenient high quality childcare for parents.
Highlights of the engagement included:
Carried out a full review of the pricing propositions on the core products
Wrote detailed, actionable and specific recommendations for changes to the pricing scheme, including the introduction of a new pricing proposition to complement the existing subscription options
Identified key opportunities for growth by combining data-driven insights with qualitative results from customer development interviews
Made actionable and specific recommendations designed to improve customer satisfaction, drive transaction volume and reduce disintermediation on both the demand and supply sides of the marketplace
Used data and analysis to show how and why two major changes under consideration for the pricing and product propositions should not be implemented
Devised and implemented a customer development program including nannies, sitters and parents
Identified key drivers and risks around disintermediation
Identified risks around cost incidence and platform fees
Gave presentations and Q&As with employees to keep them informed of the projects’s progress and its conclusions
