Global EdTech company which provides in-classroom & B2C propositions, focused on maths

Highlights

The client is a venture-backed maths-focused EdTech business whose products are used in the majority of UK primary & secondary schools, as well as thousands of schools around the world. They recently launched a B2C proposition.

During multiple engagements I:

• Advised on development and launch of a new B2C proposition to operate alongside the existing in-classroom product

• Designed and implemented customer development with the objective of understanding customer priorities and willingness to pay for the B2C proposition

• Worked with the CEO & Product Team to develop revenue strategy and product strategy for the B2C proposition and in-classroom products

• Proposed pricing for the B2C proposition, including segmentation between freemium and paid

• Designed and implemented customer development with the objective of understanding customer priorities for the in-classroom proposition

• Worked with the Product Team to identify & implement a low-tech alternative to iPads & Chromebooks for in-classroom data collection. This included teacher-facing customer development to validate the hypothesis that the low-tech solution would be welcomed by teachers (it was!) and identify potential implementation issues before they became problems.

• Advised the CEO on M&A matters

• Mentored the company’s Senior Product Manager

• Undertook competitor research & analysis, and advised the CEO & product team on what could be learned from their propositions and revenue strategies

• Selected a new data analytics solution, negotiated the contract with the vendor, and designed the data tracking schema

• Modelled revenue and costs

• Advised the CEO on hiring, and interviewed candidates for key roles

• Investigated options for protection of the client’s intellectual property and recommended actions to the CEO